McMackin Media

For this week's assignment, I'm comparing the differences between Myrtle Creek Botanical Garden and Armstrong Garden Centers. Starting with Myrtle Creek, you immediately get the vibe that this is a smaller, homey nursery likely targeting women between the age of 30-65. Specifically, women who perhaps enjoy a rustic, quaint atmosphere. The fact that they offer seminars on various gardening and horticulture topics, also leads me to believe they're marketing to older woman, perhaps retired, who have free time to participate in these seminars. As for the psychographics, it seems they value history given the fact they've maintained an authentic carriage and plantation house that appears to be a big attraction of the botanical garden. They also advertise their cafe, which offers "farm-fresh, locally-grown ingredients." This is targeting local customers who like to shop local but it's also targeting the health conscious consumers. As for Armstrong Garden Ce...

Below are links and explanations of two websites I frequently use. 1.) Surfline (https://www.surfline.com/) I try to surf three to four times a week and using a website like Surfline makes it easy. Surfline allows its user to access surf cameras to get live pictures of what the surf looks like in real time. It also tells you what the surf forecast is, the water temperature, the type of wetsuit recommended and even the tide and wind forecasts. I really like the website because it's easy to navigate. Everything is broken up into categories. The "Cams and Reports" section is organized in such a way that makes it VERY easy to find what you're looking for. The same goes for the "Forecast" section. You simply select your continent, then the state, the region and from there, it breaks up the popular beaches within that area. All of the key information is posted for each surf break. Things like swell direction, wind, surf height and the tide are all listed, ma...

Problem Websites: 1.) http://www.roverp6cars.com/ First and foremost, this site is extremely busy! Three problems right off the bat include the crawling text, the amount of pictures posted and then overall organization. For me, it makes it incredibly difficult to figure out where anything is because I have to scroll slowly through the entire site just to read what's posted. I think having less tabs on the left side would help. Instead of posting everything category imaginable, post everything under one general category titled "Services" and then other tabs depending on the material. I think it would make it a lot easier to navigate the website and a lot more user friendly.  I also think it would serve users better if there wasn't so many pictures. Pictures are fine, but this seems like overload and it's distracting. Perhaps maybe a couple pictures here and there, reflecting the work this service provides would improve the overall aesthetics. 2.) http://gate...

I commented on the following blogs regarding Communication Between Business & Customer. 1.) Bonkun Koo (https://csit15518bkoo.blogspot.com/) 2.) Christian Dahmann (https://csit155-f18-cdahmann.blogspot.com/) 3.) Taylor Bantle (https://csit155-f18-tbantle.blogspot.com/) Below are my examples of 5 businesses websites using Social Media. 1.) Lululemon https://shop.lululemon.com/ Present on Facebook, Instagram and Twitter Last Instagram Post: Sept. 9th, 2018 (18 hours ago) Last Facebook Post: Sept. 9th, 2019 (20 hours ago) Last Twitter Post: Sept. 8th, 2018 It appears that this company posts at least once a day on Instagram and posts at least once, if not twice a day on Facebook. Twitter appears to be used every couple days. 2.) FOX 5 San Diego https://fox5sandiego.com/ Present on Facebook, Instagram, and Twitter Last Instagram Post: Sept. 10, 2018 (4 hours ago) Last Facebook Post: Sept. 10, 2018 (13 mins ago) Last Twitter Post: Sept. 10, 2018 (14 mins ago) I chose...

The whole point of Chapter 1 in Likeable Social Media was the fact that listening plays a HUGE role in how effective social media can be for businesses and brands. The book brought up some interesting points that seem so obvious yet are forgotten so easily. Personally, I cant recall a specific instance where I've had extreme difficulty communicating with a particular business. At least, not to the point where I've felt that I've ever needed to vent on social media. More times that not, I can resolve whatever issue I'm having over the phone, but after reading how social media can help, it's definitely something I'll keep in mind moving forward. Speaking from personal experience, I've never used social media to get an issue resolved. I think making a public statement about a problem or concern with a particular brand or product will get you noticed, but I think it's up the to company and how well they are "listening" as to whether or not the ...

Per the second part of Week 2's assignment, I commented on the following blogs. 1.) Floyd Williams (http://csit155-f18-fwilliams.blogspot.com/) 2.) Shana Thompson (https://csit155-f18-sthompson.blogspot.com/) 3.) Andrea Esquivel (http://csit155f18esquivela.blogspot.com/)