McMackin Media

When it comes to social media and being visual with my hypothetical floral business, I think most social media platforms would help me "tell a story" with my business. I think the platforms that would work best for showcasing floral arrangements, designs and products would be Facebook, Instagram, Pinterest and YouTube. Facebook and Instagram seem to be the most popular visual platforms that nearly everyone has access to. I think they naturally lend themselves to being a visual medium, especially Instagram since the platform is essentially the Facebook of picture posting. Pinterest would probably be a good idea as well, though I'm not as familiar with how the platform works compared to others. As for YouTube, I think it could be beneficial if I decided to teach a tutorial on how to create something, but I think that would probably have better engagement on Facebook or even Instagram, since again, those seem to be more popular for pictures and stories versus videos. I d

Below is a screenshot of my scheduled posts for my business "The Tilted Tulip." I think these posts will engage my audience because they're each different. The meaning behind a flower is particularly interesting and appeals to a wider range audience. The succulent pumpkins appeals to anyone looking for a different approach to fall decor and the picture really stood out to me. I decided to try a poll because I think it would be a unique way to get customer feedback. Instead of wasting my time by offering tutorials on both, why not get direct responses from my customers to see which they'd rather prefer?

Here is a list of the business I chose to "like" from my business page. 1.) Arrangements Floral & Party Designs This seemed like an obvious choice given that my business is geared toward floral arrangements. This could be a business I do work with or a business competitor that I can monitor or draw inspiration or ideas from. 2.) Pacific Event Productions I chose this business because as a floral design company, I think working closely with party or event production companies could be beneficial in promoting my business. 3.) Details Darling This is a wedding planning company that seems to be pretty popular on Facebook. I chose to like them because it could be a potential business partnership or somewhere I could draw ideas from. 4.) Floral Design Magazine This magazine features various floral arrangement designs. 5.) Evergreen Nursery Since most of my customers are likely to be women, I thought following a flower nursery would be a good idea. 6.) Flower

For this assignment, I chose to create a fictional business called "The Titled Tulip." I've always enjoyed creating floral arrangements so I thought this would be a fun business to try out.  As for the difference between Post Reach and Post Engagement, it's pretty simple. Post reach is simply how many people you're Facebook post has reached. It doesn't matter if it's through paid advertising or if it happens organically, on someone's timeline.  Post Engagement is a measurement of how many people interacted with whatever you posted. If it was a video, how many people clicked and watched? If it was a photo, how many people "liked" it.  Knowing the difference between the two is important because they measure different things and depending on what your business offers, the difference could be important. Post Reach is a great tool to see how many timelines your business is popping up on, but truthfully, the more important tool is the